hi, my name is
mack nelson
i build digital experiences that are respectful of humans.
for among us vr, i helped define player safety strategy and led work to decrease moderator fatigue, and made assignment proctoring easier for everyone involved for pepperdine university.
a few things i've made
a bit of my resume
- leading redesign of.financial analysis and forecasting app for construction companies, as well as corporate website for parent company
- an independent design engineering studio — prototyping, product design, and front-end builds for founders and small teams. so far, we've:
- designed and launched an assignment proctoring tool at pepperdine university
- designed and launched 3+ client websites using tools such as shopify, kirby, vue, etc
- led complete redesign of schellgames.com; decreased bounce rate by >20%
- collaborated cross-functionally & managed contractors/vendors to launch 8+ sites
- oversaw full product lifecycle for a suite of web apps
- scaffolded a ci/cd pipeline; >99.9% uptime across all sites
- managed & mentored design and dev teams for a b2b web dev agency
- established technical governance for high-conversion, seo-friendly sites
- spearheaded development & maintenance of 25+ client sites
- technically a vp role but what's that really mean
- drove development of a ui component library for gnc.com
- partnered with the ux team to execute a/b tests & implement design changes
- built 10+ campaign-specific landing pages
- designed & developed responsive, performant client websites
- developed & taught a 3-week html/css/js course for k-12 students
a few ways i can help
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01 – product design
i start with the people who'll actually use the thing — what they need, where they get stuck — and design from there. flows, interfaces, and the small details that make something feel considered.
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02 – prototyping
the fastest way to find out if an idea works is to make it real enough to try. i build prototypes people can click through and test, so questions get answered before anyone commits to a full build.
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03 – front-end development
fast, accessible, responsive front ends, built by someone who cares about the design. nothing gets lost between the mockup and the browser.
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04 – web operations
launching is the start, not the finish. pipelines, hosting, and the processes that keep sites fast, stable, and easy to update.
for the person behind the screen
I'm a child of the internet. From six years old I was pushing a mouse around. I learned to type writing lengthy responses on forums. I should've known I would have built a career building for the web: from churning out landing pages at work creating video game mods with my buddies at home to building tools for video games (LFG) and scaffolding design systems.
Through it all, I've found myself consistently coming back to the person behind the screen. Who am I talking to right now through this experience? What do they need? What frustrates the hell out of them, and how do we prevent it?
I care about the small details because people feel them, even when they can't name them.
I'd rather make something modest that respects the person using it than something impressive and flashy that doesn't.
I get excited making things for people who are excited to use them, and even more so for people who were dreading using them and were pleasantly surprised.
if you'd like to say hi,